Instagram Nation: Brunei has highest Instagram penetration globally

by Haadi Bakar
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Bruneians really love Instagram. The tiny nation continues to have the highest Instagram penetration in the world, new data shows.

According to a 2019 report by We Are Social and Hootsuite, 63% of Brunei’s population above 13-years-old are on the popular photo and video sharing platform, and that the number of users increased by 14% to 220,000 users in the past year.

This is the second consecutive year Brunei has had the highest Instagram penetration globally since the report began including Instagram data from more than 230 countries in 2018.

Iceland came second with 61% penetration, while Malaysia (13) is the only other ASEAN country in the top 20 with 49% penetration. The US has the highest number of Instagram users at 120 million.

For the full report, click here.

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