17 Brunei e-commerce sites to join CyberShop Fair in February

by Haadi Bakar
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Seventeen local e-commerce businesses will be promoting their products and services at the two-day CyberShop Fair next month.

Held from February 2 to 3 at the Airport Mall atrium, the CyberShop Fair is aimed to encourage more Bruneians to shop from local online vendors.

During the fair, vendors will be offering discounts, free shipping, giveaways and other rewards in hopes to entice local shoppers to their site.

The businesses participating in the CyberShop Fair are:

The fair is a physical extension of the second CyberShop Festival organised by the Authority for Info-Communications Technology Industry (AITI), which is aimed to improve consumer confidence in shopping from local online vendors.

The first CyberShop Festival took place at the Consumer Fair last year and was received warmly by both e-vendors and consumers.

“It helped us increase awareness of our offline and online sales platforms,” said Anderson Lim of online pet products store Nimanja, who took part in last year’s festival.

Lim said he plans to promote Nimanja’s online-only promotions at the upcoming fair, during which he will show his customers how they can order through their website and enjoy free delivery for orders above B$50 (for residents in Brunei-Muara).

The CyberShop Festival is supported by the Department of Economic Planning and Development (JPKE) and Darussalam Enterprise (DARe).

A recent survey from AITI revealed that although 76 per cent of Bruneians had made online payments, the majority of these were from foreign vendors.

24 per cent of respondents also said they don’t shop online, citing fear of fraud and preference to shop in physical stores.

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