Online news startup The Scoop has joined Progresif Startup Lab.
The website, which was formed just six months ago by local journalists, will also kickoff a weekly news segment on Progresif Radio next week as part of its collaboration with the local telecommunications company.
The startup is the second to join the telco’s initiative following ride-sharing app Dart last year.
The collaboration with the news portal is part of Progresif’s elaborate strategy to expand the scope of local content distributed on its media channels, said Progresif’s Chief Marketing Officer Devin Edwards.
“The collaboration is a natural next step for us, we’ve already been active in producing original content and collaborating with other local content creators to produce engaging material for our channels of Progresif Radio, magazine and our blog website.”
“By doing so, we’re also promoting and acknowledging the talent, effort and creativity that Bruneians are capable of. The team at Scoop Media have shown the drive to get the best and most relevant stories out to the public. We’re proud to be able to support their efforts through the Progresif Startup Lab which will give them backing in terms of operations and business mentorship,” he added.
The Scoop (https://thescoop.co/) was founded in September 2017 by former journalists of the now-defunct The Brunei Times. Since then, the website has become Brunei’s fastest growing digital news platform.
The team behind The Scoop said their mission is to shine a light on stories that are underrepresented in mainstream media while pushing content to their website and social media channels for a generation of readers that are savvy smartphone users.
“Coming from a newspaper background, we found the approach to news reporting quite top-down. So, with The Scoop, we wanted to create something vastly different — something fresher, more grassroots and a reflection of the kind of stories our millennial audience wants to see.”
“We’re excited to partner with Progresif and we see many possibilities for synergy between our two companies, especially in terms of expanding our content creation across different mediums and deploying technology to reach a larger audience,” they said.
The Scoop will be launching a weekly news segment on Progresif Radio starting March 12, which will be broadcast live every Monday at 8 am. The programme will also be available on demand through the Progresif Radio app.