Iflix, Asia’s leading streaming service, yesterday shared its latest milestone – 10 billion minutes streamed in 2017.
That’s equivalent to more than 19,000 years of content streamed across its platform.
Iflix said that cumulative viewing minutes jumped 400 per cent, up from three billion total minutes streamed at the end of 2016. This marked an incredible uptake in user engagement, the company said.
Iflix also maintains one fo the highest active mobile viewing durations of any service globally, with an average of 2.5-2.75 hours per session.
The company said its localised content strategy focusing on first-run local movies direct from cinema and original programming has shown the largest gains in viewership. Its local and regional offerings and local Originals account for a substational portion of its viewership numbers.
The iflix app also recently surpassed 12 million downloads from Google Play and Apple iOS stores. Iflix said it is upgrading the app, promising breakthrough personalisation features and new branded and genre-based Channels, as well as allowing users to follow celebrity-curated Playlists.
To celebrate these milestones, iFlix is running the “We Love Ya” campaign across its Facebook pages to thank its subscribers. The campaign includes a sponsored giveaway of year-long iflix subscriptions to participants in all iflix markets.
iflix is the world’s leading entertainment service for emerging markets, offering users unlimited access to thousands of TV shows, movies and more. The service has a vast selection comedies, drama, K-drama, Turkish drama, Bollywood, Nollywood, cartoons, movies, live sports and more from Hollywood, the UK, Asia, The Middle East and Africa.
iflix is currently available to consumers in Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq, Lebanon, Egypt, Sudan, Cambodia, Nigeria, Kenya, Ghana, Nepal and Bangladesh.