In case you haven’t heard, Apple opened its first flagship store in South East Asia less than two months ago and it’s only a two hour flight from here.
We were in Singapore recently and checked out the new Apple Store at Orchard Road’s Knightsbridge Mall (nearby Ngee Ann City and Paragon Shopping Centre).
It’s easy to spot the store from a distance as it is the only structure alongside Orchard Road with a 120-foot glass facade and a 25-foot canopy on its exterior. And of course that Apple logo.
As expected, being in a flagship Apple store is a totally different experience than your usual visit to an Apple authorised reseller. You are greeted by the store’s friendly staff in their signature blue t-shirts, and you get the most complete catalogue of the latest Apple products than anywhere else.
Like all Apple stores around the world, Apple Orchard Road was super crowded when we were there a month ago. It is known that Apple Stores worldwide attract over a million visitors daily.
The store has two levels which are connected by twin curved Castagna stone staircases.
Apart from the usual display of Apple’s core products, third party accessories and the Genius Bar on the ground floor, the store also features a large space on the first floor called The Forum, where Apple conducts its hands-on educational sessions.
The Forum is equipped with a massive screen and break-out tables. Guests can come here during one of the many “Today at Apple” workshops and learn anything from coding to music to photography to art.
This Apple store is also said to run on clean energy using rooftop solar panels.
The easiest way to get to Apple Orchard Road, if you plan on visiting anytime soon, is to take the Singapore MRT to Somerset station and walk your way towards Takashimaya and Paragon.
Officially opened on May 27, Apple Orchard Road is the first official brick-and-mortar Apple store in the region. The store employs more than 200 staff.
According to a Channel News Asia report, more than 200 people lined up a day earlier for the store’s official opening. That number grew to 2,000 by the time the doors opened at 10am the next morning.