Atari is making a game console again

by Haadi Bakar
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Those who’ve lived before the Nintendo NES era would probably recall the Atari 2600 home console (or probably not because gaming didn’t really come to our shores until our country’s independence).

Atari quit the hardware business in the 90’s with its last console, the Jaguar, and was reduced to making games for other consoles and more recently mobile games.

But the company’s looking to make a comeback after it announced plans to develop a new game console at E3 recently.

Earlier this month, the video game company teased the Ataribox earlier this month on Youtube, with the title of the video calling it “a brand new Atari product”.

Atari’s CEO Fred Chesnais later confirmed to video game site GamesBeat that the company is indeed working on a brand new console, though details on the Ataribox are scarce.

Chesnais did reveal that the Ataribox will have the iconic woodgrain texture of the Atari 2600 and that the hardware will be based on PC technology.

When the Ataribox goes out to market, it will join the big three – Sony, Microsoft and Nintendo – in the battle for the living room, but is there room for a fourth game console? The last time we had four consoles on an all out war, Sega was brutally annihilated.

But the timing couldn’t be better for Atari, as the gaming market is now buying into nostalgia, with a lot of games now getting HD remakes and the NES Classic Edition flying off store shelves on day one.

We might see a gaming machine that could run today’s games and also Atari’s backlog of classics like Pong and Space Invaders.

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