TVs are getting thinner every year, they almost seem like framed pieces of art when you mount them on the wall.
Samsung’s new TV, The Frame, takes this approach literally.
Remember those old digital picture frames you used to think were hip? The Frame kind of works like that, but bigger and better looking, and doubles as a Smart TV, or vice versa, depending on how you want to see it.
When not in use, the screen shows artwork or pictures rather than leaving a black rectangle like regular wall-mounted TVs do.
The Frame uses motion sensors that keep images displayed on screen whenever someone is in the room, and the screen will go blank (power saving mode) when no motion is detected after a period of time.
These sensors also adjust brightness and colour temperature automatically to the ambience in the room so that the pictures on the screen don’t look too artificial.
To make it blend in with other framed artwork and minimise cable clutter on the wall, The Frame uses a fibre glass optical cable. This near-invisible looking cable connects the TV to Samsung’s One Connect box that can be concealed elsewhere in the room.
The Frame’s wooden frame is also customisable to suit the homeowners’ taste.
The Frame will go on sale in Europe in May 2017, followed by globally several weeks later. It will be available in 55-inch and 65-inch variants.