Iflix is following the Netflix route: produce its own original shows.
According to reports, the Netflix rival announced it will produce its first TV show, Magic Hour, which is a spin-off from an Indonesian film of the same name.
The Malaysian-based company also revealed an Iflix-produced comedy series is also in the works.
Iflix also said it has signed a multi-year deal with Malaysian studio Skop Productions and its affiliate Viper Studios to stream their films shortly after their theatrical run. The move was part of Iflix’s new strategy to get early access to locally-produced films.
Best known as the Netflix of Southeast Asia, Iflix provides unlimited access to its massive catalogue of Asian and Western movies and TV shows to subscribers in the region.
The company partnered with over 100 studios and distributors including Sony, Paramound, Disney and BBC.
The service allows its subscribers to stream content on up to five devices, and that subscribers can even download and watch them offline.
The service is available in over 10 countries in Asia, including Malaysia, Indonesia, Thailand, the Philippines, Myanmar, Vietnam and Brunei.
Back in October, Iflix announced a partnership with Brunei telecommunications firm DST to provide 12 months of unlimited access to the streaming platform for all DST subscribers.
Last month, the company secured US$90 funding to help expand its services to the Middle East and Africa.