DST celebrates 22nd anniversary with customers

by Haadi Bakar
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DST, Brunei’s largest telecommunications company, celebrated its 22nd year anniversary with fun-filled activities at the BandarKu Ceria event in the capital this morning.

The DSTku @ BandarKu Ceria event was the extension of the telco’s weekend celebration which kicked off April 1 wiith Customer Appreciation Day at all DST and DSTIncomm branches nationwide.

Hundreds turned up at the Taman Haji Sir Omar Ali Saifuddien, including loyal DST customers, to participate in the various activities and the much-anticipated DSTku Draw.

Present to officiate the DSTku @ BandarKu Ceria event this morning was Hj Khairuddin Hj Abdul Hamid, member of DST’s Board of Directors.

Also present were DST’s Executive Committee, Senior Management and staff.

During the Customer Appreciation Day on Saturday, customers made transactions such as Bill Payment and Registration on DST’s products were entitled to win any of one of the 22 prizes from DST at this morning’s lucky draw.

The draw this morning saw Ak Muhd Rita’ee Pg Hj Emran walking away with the grand prize, an Apple Macbook Air laptop computer, while 2nd prize winner Auzzali Hj Ibrahim took home an iPhone 7 Plus 128GB. Third prize went to Ampuan Noorirawaty Ampuan Haji Razid, bagging the iPhone 7 128GB.

Hj Khairuddin (Right), member of DST’s Board of Directors, presenting the DSTku Draw grand prize, a MacBook Air laptop computer, to the winner during the event in Bandar Seri Begawan this morning.

Meanwhile, the fourth place prize, which was a Samsung Galaxy A7 smartphone, went to Jeffery Hj Daud, while Ani Sakinah Md Saip secured the 4th prize, a Samsung Galaxy Gear 3 smartwatch.

17 lucky winners received consolation prizes consisting of prizes worht B$5,000.

Among the highlights of this morning’s event aside from the DSTku draw was the cycling event (Basikalton), during which around 1,000 cyclists cycled for the 11km or 12km route across Bandar Seri Begawan.

Participants of the Basikalton were also entitled to a Lucky Draw with 20 amazing prizes up for grabs including a brand new bicycle for the grand winner.

In addition, Bicycle enthusiasts were also given a chance to prove their decorating skills through a “Best Decorated Bicycle contest.

Hj Khairuddin Hj Abdul Hamid (L), member of DST’s Board of Directors presenting a brand new road bike to the winner of the Basikalton lucky draw during the DSTku @ BandarKu Ceria event in Bandar Seri Begawan.

Other activities include the DSTku Hunt where 50 teams consisting of five members per team competed for prizes by unlocking clues to finish the hunt. Participants had to solve questions related to DST’s products and services as well as play games in between to unlock clues to the next location.

Team MVP Elite Fitness, led by Mohd Yazid Mohd Taib, walked away with a hamper of prizes worth B$700 while Team Nikitis, led by Harissman Ashady Hj Ali, bagged a hamper of prizes worth $600 and Team DB, led by Md Shahrol Ezwan, nabbed a hamper of prizes worth $400.

Meanwhile, Team GSMSB, led by Norikhwan Rusli, also received the prize for Best Dressed during the DSTku Hunt, while Team Fortitude received the prize for being teh most enthusiastic.

Consolation prizes comprising Easi Recharge Cards worth B$5 and B$2 were handed over to each member of the other teams for their participation in the hunt.

DJ Zureen of Kristal FM goes live on radio at the Kristal FM broadcast booth during the event at the Taman.

Other free-to-play activities at the Taman include football clinics, games for children and bouncers.

Members of the public were also handed over free B$5 Easi Recharge Cards by posting a photo of themselves with the DST “human banners” at the Taman and uploading their photos to their social media accounts.

Dona Eldeyana Johan, DST Group Marketing and Loyalty and chair of the event, said in a statement that the support DST received over the past 22 years has been overwhelming.

“We have to work harder each year to make sure we can continue to be the best lifestyle provider for Brunei,” she said.

Dona said the “DSTku” theme is significant with DST’s concept of lifestyle provider.

“The theme of “DSTku” for this year’s anniversary is also signficant with the concept of lifestyle provider as we are not just a mobile service provider as we cater to various lifestyles.

“This is evident not only in our products and services and promotions but also the activities and events we celebrate with our customers,” she added.

Dona said holding the company’s anniversary celebration on the weekend was timely for DST. “We could spread much of the appreciation and love to our customers and loyal supporters over two days in various ways.”

“While we appreciated customers at our counters yesterday by rewarding for their support, today’s appreciation is set in a more relaxed and family-friendly setting.

“The appreciation comes through the activities we can organise so that they can participate for free and win prizes at the same time,” said the DST official.

Stacked blocks of “DST products” are among the games organised by DST for members of the public at the DSTku @ BandarKu Ceria event in Bandar Seri Begawan this morning.

Dona added, “ Building relationships with our customers face to face is a good way to get to know them intimately and (find out) what they think about us.”

She said that the start of DSTku will extend to many of DST’s exciting line up of events this year exclusively for its customers.

Established in 1995, DST has been a service provider in mobile, broadband services, pay TV and radio services to customers nationwide.

DST employees pose next to the DSTKu22 signage during the event in Bandar Seri Begawan.

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