Snapchat rolls out new search feature

by Haadi Bakar
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In recent times a number of popular social media platforms are hopping onto the Snapchat bandwagon, the recent ones being Whatsapp ‘Updates’ and Facebook ‘Stories’.

As Snapchat’s stories are widely-copied now, the app that started the whole sharing digitally decorated images and video clips to friends temporarily thing is beefing up its user experience in hopes to retain its users, mainly the millennials and teens.

Today, Snapchat introduced Searchable Stories, a new feature which allows users to find whatever they want in a story, or Snaps, by simply typing on the search bar at the top of the app’s main page.

For example, if you type “cats’, stories featuring cats will be available for you to watch. You can also watch your favourite football club matches by simply typing on the search bar and story footage from the game will appear.

According to parent company Snap, the app uses machine learning to categorise stories, specifically analysing caption text, time and visual elements.

The company recently acquired Vurb, a search app for smartphones, to develop Searchable Stories.

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